5 Reasons Your Site or Blog Should Comply With ADA Guidelines

In 1990, the Americans with Disabilities Act (ADA) was established to make sure those with disabilities get all the opportunities just like others. So, businesses must ensure they accommodate people with different types of disabilities. Today, ADA compliance includes mobile apps and websites as well. In other words, if you have a website, it should be accessible to these special people as well. Given below are some reasons why your site should be ADA compliant.

1) It Increases Your Target Audience

If you have a blog or website that’s not ADA compliant, know that you are missing out on tons of visitors. According to statistics, there are more than 50 million people out there who have different types of disabilities in America. And many of them may have a genuine interest in your products or services. They won’t be able to access your stuff if your website is not ADA compliant.

For example, if a video on your site shows the benefits of a product you sell, people who are deaf may not be able to benefit from it unless you offer captions or subtitles. So, you should keep that in mind.

2) It Boosts Your SEO Efforts

Nowadays, search engines such as Google crawl web pages similar to humans who scan web pages. The primary element of WCAG refers to the accessibility to those readers scan your website just like search engines. Therefore, if your website follows the guidelines, chances are that it will be more appealing to search engines and screen readers. As a result, it will improve your search engine optimization efforts. Therefore, you may want to consider video transcripts, alternative image text, and Meta tagging.

3) It May Improve Your Reputation

Since your website will be accessible to people with disabilities, these people will say good things about your website. As a result, it will increase the reputation of your website. This will help you to stay ahead of your competition. Therefore, it is better that you make your website ADA compliant if you want to get the word out about your business.

4) Better Website Usability

If your website is more navigable, it will improve the usability of your website. As a result, the visitors will be able to get the information they need by visiting your website. They can access the relevant information in a few clicks. Those visitors will be able to check out your products or services and place their orders, which will help you to generate more leads.

5) It Helps you Avoid Penalties

Recently, many brands faced lawsuits just because their sites were not ADA compliant. So, if you want to be on the safe side, we suggest that you make your website accessible to people with disabilities as well. Your website should be grade A compliant at least.

In short, if your website doesn’t follow the ADA requirements, we suggest that you update your site as soon as possible. Doing so will give you a lot of edge over your competitors.



Engage Your Online Readers: Have You Checked These 5 Important Tips?

Engaging your readers is critical to your online business and brand promotion.

You could be writing many blogs/articles on a daily basis and posting them on various sites hoping, to have bigger business footprints.

But, if your prospects and readers are not spending time on your pages and checking them thoroughly, you won’t be able to achieve your goals.

As per a report, in 2016, while content marketing was up 300%, engagement was up just 5%.

What does it mean?

It means the common visitors aren’t spending much time and leaving your pages speedily.

What’s more disheartening is that even those who are spending some time checking the pages aren’t spending more than 37-odd seconds.

Perhaps, the huge volume of content available nowadays is motivating them to leave your pages to check other sources. Maybe, their exposure to other media tools simultaneously is also behind the high bounce rate.

Whatever could be the reason, it’s important to understand your prospects and readers well and engage them.

But how to do it? How to write engaging content?

Well, follow these 4 tips for improved engagement and better business.

1. Know our prospects & readers: Find out what they want and what their likes and dislikes are. Study their behavioral patterns. A good source of information on your prospects and readers could be the different social media sites that they could be using.
2. Have relevant supporting images: Images– besides being good text breakers–also have the ability to convey your message in a more powerful manner. Relevant images carry your story forward and engage your readers and prospects in a nearly guaranteed way. Your brain process images faster than it processes the words. So, have supporting images on your pages for better connections with your prospects & readers.
3. Have the right supporting videos: Videos could be a powerful tool to attract and engage the viewers. Having them on your pages–especially when you are planning to do instructional blog posts–could do wonders. And, hook your prospects and lead to better engagement. It will be a great idea, if, instead of having infographics, you use videos to convey your message and reach your target viewers. The good news: now with smartphones, you have a handy and inexpensive tool to shoot decent videos for your pages.
4. Use appropriate quotes by well-known personalities: Quotes are wonderful text breakers. They also lend credibility to your story, and carry it forward. People trust you when you support your content with a relevant quote, by a famous & respected figure. So, use appropriate quotes that support what you are saying. Using them in italics will help. It will make your text more professional and engaging.
5. Highlight tips: People generally visit sites to get help and relief from a problem they could be suffering from. So, share useful tips–in bullet form–to better engage them and inspire them to consume your content–right from beginning to end. It will naturally result in them spending more time on your pages, and resultantly, doing what you may want them to do.

Wrapping-up, it pays to engage your readers and prospects. Have supporting and relevant images and videos to engage them in a better manner. Also, use quotes and highlight useful tips so that while the bounce rate of your web pages drops, readers’ engagement balloons.



Coupon Codes: Basic to Basics

Coupon codes are also known as coupon codes. They are alphanumeric strings that many online retailers use in order to spur on buyers to buy from them. Typically, they are used as a powerful marketing strategy. Aside from this, the discount offered by the code may apply to one or multiple products. In this article, we are going to find out how this marketing tool works. Read on.

How do Coupon Codes Work?

First of all, it’s important to note that coupon codes offer a discount to its user. It can be a fixed dollar amount or a percentage of the product price. Aside from this, this marketing medium offers buyers with gift-wrapping or free shipping. Basically, this strategy gives buyers a solid reason to consider buying a product.

If you ask Microsoft, this promotional tool consists of a combination of letters and numbers. Moreover, it has a specific purpose. For example, a marketer may offer a promo code in order to run a holiday campaign for specific products or services.

Why Coupon Codes Work

Once a code is issued by a store, it offers incentives for buyers to make purchases. And the good thing is that it is a win-win deal for both buyers and the seller or business. In other words, customer get their desired product at a discounted price and the store earns revenue.

Another great thing about a promo code is that it can work great for both old and new customers. The reason is that the incentives have a great impact on the shopping experience of buyers, according to the research reports released by the Center for Neuroeconomics Studies at Claremont Graduate University.

According to the research, people feel more happiness when they get coupon than when they get a gift. Apart from this, the study shows that the receivers of these codes experience an increased level of oxytocin. This hormone is behind your feelings of happiness.

Monitoring Marketing Efforts

If you want to track the results of your marketing efforts, coupon codes can be one of the most effective ways. With this tool, you can identify the platforms that generate tons of traffic or results in higher levels of conversions, says Inc. magazine. Let’s get a deeper insight into this marketing strategy.

It’s easy for marketers to find out the effectiveness of their marketing campaigns. All they need to do is add a specific promo code to their advertisements or campaign. Here it’s important to keep in mind that you don’t have to go for a different discount offer for different campaigns.

All you need to do is get a new code for each campaign. For instance, you can create codes that are a little bit different. The idea is to create a platform-specific code so that each code is fit for Twitter, Facebook and other social media platforms. After all, the right thing should be used for the right purpose or platform.

Why should you assign specific letters or numbers to a specific ad? You can enjoy a lot of benefits if you do so. Actually, these codes encourage a buyer to click on the ad in their email or social media feed. And this will increase their likelihood of clicking on the link. In other words, it will increase the click through rate significantly.

Also, it will allow you to analyze and capture the return on investment of your advertisement on different platforms. Aside from this, if a customer enters the coupon code, it will tell that they found your ad in their email or social media feed. And they will keep checking out your promotional emails for similar offers in the future.

How can you use Coupon Codes?

Once you enter a promo code while you are checking out, you confirm that you accept and follow the terms and conditions of the product promotion. Therefore, if the code offers, say, 20% off the product price, know that it won’t work if you don’t meet the minimal threshold. Also, you can customize the requirements in order to exclude specific products or brands.



For Women: Tomorrow Isn’t Guaranteed – Take Advantage of Today

Would you postpone your tasks today for tomorrow? Why? Many uncertain circumstances Sexologist in Delhi  could derail you tomorrow. Take advantage of today and utilize it well. For more insights, read on.

As a must, you should make two lists on work and household chores and carry them with you.

While at work, if you have crossed out only a few on your list, figure out what the best way is to accomplish them all. Make a few phone calls to your colleagues in your department and delegate tasks to them. You don’t have to do everything yourself. Work out a list of tasks for each of your delegated colleagues, detailing and explaining them by working one hour overtime.

When you drive home, you can cover one or two household chores such as getting groceries or stock of medicine.

When you reach home, cook and have dinner with family. Try to relax and be gentle to everybody, listening to their stories, suggesting solutions for any problems, joking around and closing the dinner.

If you feel too tired, take a short nap with soothing and melodious music playing in the background. After an hour, get up, clean the kitchen and the backyard. If there are any more household tasks, finish them with vigor. You just took a nap and so you must be fresh and thinking clearly.

If you tutor your children with their homework, do that. If you find this an added burden, you can hire a tutor for them and enjoy some “me time”.

You should have a conversation with your hubby keeping each other updated with tasks, day’s events and family budget and expenditure. You can end the conversation on a lighter note, thinking of taking a vacation this year or conceiving another child or throwing a party with friends and the list goes on.

Before heading for bed, try to read a hardcopy book – fiction or self-help book, whichever you enjoy. When your eyes are too tired and can no longer grasp the book, switch off the lights and go to sleep.

This is how you take complete advantage of today. Tomorrow isn’t guaranteed because you may hear about someone close passing away or your child falls off the swing at school and is hurt and you have to take her to the hospital or simply, it’s a snowy weather. So would you be glad the next day that you fully utilized today? Follow this trick every single day and you will thrive happily and victoriously. Gotcha?

Rosina S Khan has authored this article. For a wealth of free resources based on stunning fiction stories, amazing self-help eBooks, commendable articles, quality scholar papers, valuable blogs and terrific academic guides, all authored by her, and much more, visit:



Extreme Abortion Legislation: Celebrating Infanticide?

Since the passage of Roe vs Wade legalized abortion on demand in 1973, an appalling 63+ million babies have been killed in the US alone. Certainly anyone can understand that unintended pregnancy is a daunting, life-changing experience, but the killing of 63+ million babies on demand by the abortion industry? Indefensible. It is the equivalent of the killing of a whole generation. This statistic speaks volumes about the lucrative abortion industry as a whole, one that takes advantage of vulnerable women and ends the life of precious babies: “Before I formed you in the womb I knew you, before you were born I set you apart… ” Jeremiah 1:5

New Extreme Abortion Legislation: ‘Celebrating’ Infanticide?

There is much money changing hands within the abortion industry. According to Planned Parenthood, women pay approximately $1000. for an abortion, but other places may charge as much as $10,000 for an abortion. There is also a cost associated with having the remains of abortion disposed of. Baby parts are often sold for top dollar on the black market, and are then ‘recycled,’ used by medical researchers and for some vaccines.

New York recently passed a bill, the Reproductive Health Care Act, legalizing abortion of babies up until the hour of birth. Abortions there can now be performed without a physician present, or regulations to ensure the mother’s safety. This bill reverses many of the precautions and protections for the mothers, promotes abortion on demand for virtually any reason, and most importantly, mortally endangers baby’s lives through infanticide. The passage of this new law in NY, more than a few other states are planning to follow suit in a sort of domino effect including RI, NM, VT, VA, and CA, among others.

Upon passage of this new, ‘progressive,’ infanticide legislation in NY, there was great jubilation, revelry, and celebration in the legislature, and the streets, by Governor Cuomo, and others and across the US. Surreal as it was to witness via mainstream and social media, prominent buildings in NYC were lit up in bright pink to commemorate this new infanticide law, bringing to mind the following scripture: “12 Wisdom will save you from the ways of wicked men… 14 who delight in doing wrong, and, rejoice in the perverseness of evil… ‘ Proverbs 2:12-15 New International Version (NIV)

Some news reports say that in New York City, there are now more abortions than live births. In a very real sense, we are all witnesses to this reprehensible, new extreme pro-abortion law promoting infanticide of viable babies. This does not bode well for women, babies, or our country. It is time for Americans of conscience to speak up and speak out boldly on behalf of women and unborn babies, and to pray for an end to infanticide before this heinous practice of extreme abortion takes root.



Residential Treatment Centers For Drug Addiction and Alcoholism

Residential treatment centers for drug addiction or alcoholism can vary in approaches. Some will use a religious orientation, others a cognitive-behavioral set of techniques and still others will emphasize more deep rooted psychoanalysis to get to the root of the problem.  Detox is often an important part of the process. Patients may have a dual diagnosis and suffer from a psychological diagnosis of bioplar, depression or an anxiety disorder. These services are used by adults as well as teens.

Family therapy sessions may be used that involve three way phone calls to bring in parents or a spouse to help facilitate progress. Individual psychotherapy helps residents learn healthier coping skills and ways to identify the triggers that lead to drug abuse or alcholism tendencies. Understanding what to do when one gets cravings is critical to help prevent relapsing after release from the facility.

A good program will endeavor to help troubled, especially teens, learn to take responsibility, to accept and face up to their problem or problems and work through them. The question many wonder is ,”Do Residential Treatment programs really work”? Well, yes since so many people have received help to change from unmanageable conditions of abuse and addiction to more responsible living. However, people can relapse too and the degree of success varies from centre to centre.

Parents seeking to have their children treated in RTCs should first do some research to find out a facility that will work with their child’s personality. This will help to identify a relevant program depending on the need.

Best practice for RTCs should involve a long term view of each case they handle. It should help residents in the various challenges they may be encountering an also give one life skills to help them during the post treatment period. The goal is achieving a complete turnaround in one’s life and having new strategies for stress that builds up.

Find the best approach to overcoming a drug or alcoholism problem. Read Alcoholism Articles [] and info on Benzo Addiction [] to help yourself or a loved one



What Is Medical Negligence?

Medical negligence occurs when medical treatment falls below expected standards. If a patient becomes injured as a result of medical negligence, that patient might file a lawsuit claiming medical malpractice. If a patient dies, the family might then file a wrongful death lawsuit.

The most common type of medical negligence involves surgery, but it can happen with any nurse, physician, medical technician, or medical facility. The different types of medical negligence are almost endless. Here are some examples:

Damage to a neighboring organ during surgery.
A wrong diagnosis that leads to no treatment for the condition or the incorrect treatment for the condition.
A doctor who tells a patient that he or she is okay, causing a delay in treatment that eventually leads to injury. This is especially dire if an illness is progressive, such as cancer.
A dentist whose negligent treatment causes the patient to lose teeth.
An incorrect medication or the prescription of a medication in a harmful dosage. This can be negligence on the part of a doctor prescribing the medication, a nurse administering the medication, or a pharmacist.
Unnecessary surgery that results, for example, in the inability of the patient to have children.
A botched cosmetic procedure that causes an injury or a severely displeasing result.
A medical instrument accidentally left inside a patient during surgery.
Mistakes on a medical chart that lead to incorrect medical procedures or medications.
Improper or ineffective anesthesia administered prior to surgery.
A mistake made during childbirth that leads to the death of the infant or permanent injury to the infant, such as brain damage. Cerebral palsy is often a result of this kind of medical negligence.

The Difficulty of “Causation”

In order for a patient to have a medical malpractice claim for medical negligence, he or she has to prove (1) that the medical professionals had a duty to provide a standard of care and failed to do so, (2) that the patient suffered an injury or injuries, and (3) that the injury was caused by the alleged medical negligence.

What does “standard of care” mean? It varies from state to state. Some laws restrict the standard to physicians in the same area of the country, while others extend the standard to doctors on a national level. For example, a heart surgeon will be held to the standard of other surgeons in the same field. If he or she acted in a way that differs from the way most heart surgeons would have acted in similar circumstances, that surgeon may be found to have been medically negligent.

Since the body consists of interconnected systems, “causation” is a complicated issue in medical negligence. The medical personnel might argue that the treatment did not cause the injury but that it was instead caused by a condition the patient already had.

Psychologists and psychiatrists can also be sued for medical negligence, although these types of cases are much more difficult to prove because not only are the injuries non-physical, but causation is particularly complex.

In any type of case, the attorneys assigned by the physicians’ malpractice insurance company will likely try to argue that the injury was not caused by medical negligence.

For this reason, people who suffer injuries are advised to hire a lawyer to help them negotiate a settlement to recover the costs they incurred. Lawyers in this situation work on a “contingency” basis, which means that they do not require the client to pay them. Their fees are contingent upon receiving settlement monies from the medical malpractice insurance company. If the lawyer is successful in obtaining a settlement for the client, he or she then takes a percentage of the money as a fee. If the lawyer is not successful, he or she does not earn any money for the work. As a result, lawyers work hard to obtain settlements for their clients.

In some states, the settlement might include funds for pain and suffering, which is not a reimbursement for costs but a payment for the emotional stress experienced from the injury. Some states also allow for “punitive damages” if gross negligence or misconduct is involved. The amount allowed for such damages is often restricted. In the state of California, for example, no more than $250,000 can be awarded for non-economic damages.



A Guide to Business Insurance for UK Marine Trades


Insurance solutions for businesses operating in the Marine Leisure Sector have been slow to evolve compared to other sectors. Until relatively recently, a boatyard owner could find him/herself having to source a suite of insurance products to cover buildings, contents, financial risks, vessels, pontoons and indemnity against a range of legal liabilities. Whilst the first Marine Traders “Combined” policy that provided cover for all these risks appeared in the late 1990s, the market did not rush to embrace the new paradigm. Some significant providers of insurance in this Sector did not release a “Combined” solution until as late as 2007 and others still only offer stand-alone covers.

Advantages of Combined Insurance Policies

There are numerous advantages to business owners of having a single insurance policy that combines cover in respect of the majority of their needs. First and foremost it streamlines administrative processes by reducing documentation considerably, thus saving business owners time and money. It also ensures the owner has a single renewal date to deal with. Probably the main benefit to businesses is the potential premium savings that can be made through this type of system: the more cover that can be placed on a single policy gives the provider more scope to reduce the overall insurance premium.

Marine Trades Insurance Providers

Combined Insurance policies for marine-related businesses are now available from a number of specialist providers. Whilst the majority of these providers will deal direct with the public, some will deal only through insurance brokers. An insurance provider that sells direct to the public will only offer their own product. Dealing directly with insurers not only restricts you in terms of available insurance options, it also means you have to invest valuable time in shopping around providers for competitive quotations. An independent specialist Marine Trades Insurance broker can potentially save you and your business time and money by conducting a full broking exercise across the market on your behalf.



WordPress – Why Your Company’s Website Needs It

As an owner of a website development company specializing in WordPress design, I often hear business owners tell me their company already has a website. Then when I begin explaining the value of having a WordPress website to them, they quickly want to know why their current website isn’t good enough and why they should switch. Sound like you?

Or maybe you have already ruled WordPress out because it’s designed for blogs, which your company doesn’t use. WordPress has been around since 2003 and in the beginning it was targeted toward bloggers, but it has evolved into the #1 most popular content management system (CMS) for good reason! Over 23% of the internet’s websites are powered by WordPress, with that number rising every year.

So why is it different? What are the benefits? Though there are literally thousands of reasons to convert your site to WordPress, I’ll give you the most popular ones:

WordPress is Free!

This fact still excites my developer husband. With thousands of design themes and plugins to suit any website need, it truly is amazing that WordPress is a free software service. It’s free because it is run by a volunteer group of consultants interested in expanding the software. It’s a community where anyone is free to create a theme, write a plugin, answer tech support issues, and generally contribute. Once you begin using WordPress, all those community benefits become accessible to you. You receive free support, downloads, themes, etc. And they are also free to install and modify, which makes WordPress so universal and loved.

The open source code is also especially helpful for beginners wanting to learn how to maintain their own website. It enables anyone to view, study and change the source code of the software without paying a dime. The only money you need to dish out is on hosting and a domain in order to operate WordPress.

All these freebies allow us to pass on the savings to you as a business owner when revamping your website. Once it’s built, we walk you through hands-on training and then set you loose to maintain your site yourself with full confidence.

WordPress is Easy to Use

No coding experience required. Novices are able to upload video and pictures, edit blog posts, manage content and create new pages without the need of a developer. WordPress offers hundreds of articles for beginners. This means no more sending basic text updates to your developer that cost you money. The WordPress platform allows you to log in from any computer, day or night, and make changes so you don’t have to wait until Monday morning at 9 am to contact your design company. You have control. And because blogging was the original target for WordPress, it remains to be the simplest platform on which to blog. Blogging is already built in to WordPress and ready to use, so every site from e-commerce to photo gallery will gain from its benefits.

WordPress is SEO Friendly

If your business’ website is struggling for first page placement on Google searches, then powering your site through WordPress is a good option for you. WordPress’ code is written to be highly compliant with search engines. It’s clean and simple, making it easy for search engines to index your site. Additionally, you can prime your WordPress website using keywords to make search results very specific. And because Google loves new content, the fact that you can easily and regularly upload changes and modify your company’s site will boost your SEO.

WordPress is Safe

A lot of novices feel insecure with their ability to maintain their own website, fearful they might “break it” or that it might be susceptible to hackers. Rest assured, WordPress is secure. There is a specific process to “harden” a WordPress website installation that doesn’t exist in traditional websites. And with the right developer, your site will be safe even with multiple users. You, as the administrator, have the ability to appoint users on your site and grant them varying access levels and capabilities.

WordPress Can Grow!

Your company’s website is not limited to its original design and functionality with WordPress. There is no need to start from scratch and build a new site because your business changed its marketing strategy or branding method. Plugins make almost anything possible. Want to add an event calendar, calculator, or email sign-up form to your site down the road? That’s not a problem for your WordPress engine. Even if you need to expand your site by adding pages or a video, WordPress is adaptable and none of it will negatively affect the performance of your company’s website.



Travel in Tuscany Italy – Free Guide of Siena by Flashbooking

Freshly issued is the Free Pocket City Guide of Siena that contains, in just 9 printable pages, all the essential information and very good suggestions about this famous Italian and Tuscany Art City as its renown leather shops and flea markets, Museums, Academies and Art Galleries, budget Siena restaurants and cheap lodgings, classic itineraries in the Chianti Tuscany hills or in Florence, transports and a lot more. Free for anyone who wish to book and go and rich of colour pictures, the Siena Travel Pocket Guide is at your disposal in Flashbooking.

Siena’s cathedral, the Duomo, begun in the twelfth century, is one of the great examples of Italian romanesque architecture. Its main facade was completed in 1380. Its campanile and baptistry make a fine group.

It is unique among Christian cathedrals in that its axis runs north-south. This is because it was originally intended to be the largest cathedral in existence, with a north-south transept and an east-west aisle, as is usual.

After the completion of the transept and the building of the east wall (which still exists and may be climbed by the public via an internal staircase) the money ran out and the rest of the cathedral was abandoned.

If you also have a personal website or a travel blog, or even manage a youth hostel or a hotel accommodation, and are interested in the travel city guides, you can collect all of them and put at your visitors’ disposal. Other city pocket guides of top European cities are: the London guide, the Rome guide, the Amsterdam guide, the Paris guide, the Prague guide, the Barcelona guide and more coming on soon!

Last but not least, the Flashbooking philosophy can be summarize in a few lines: ‘Those who love travelling light, those with a sense for adventure, those who love flexibility in their trip, those who like meeting locals and travelling slow and low… THOSE ARE OUR TRAVELLERS!’

So mates, we are looking forward to finding you THE budget accommodation that meets your needs and pocket for your next trip!