One of the biggest parts of any business is your customers. To bring in new customers and bring back existing customers, you need excellent marketing tactics. Unfortunately, many companies tend to overthink marketing and make things more challenging than necessary. A time tested and excellent way to impress your clients is through free promotional items.
These items can be practically anything and often the more personalized to your brand, the better. You can pass out items at your next big event, send gifts to past customers, have these items available at your location, and so much more. They are sure to impress your guests and encourage individuals to come to your location for future purchases. However, not all of these products are created equally.
Commonly, you will find companies passing out less expensive items such as pens or pencils that have their store logo or name personalized on them. However, these can be less impressive than larger items that may not be much higher in price. For example, a customer would more than likely much rather have a reusable water bottle versus an unsharpened pencil. One of the most popular free items customers love is clothing of all types.
The best part about choosing to offer promotional clothing is that you can choose from a huge selection of items depending on your specific company. Classic items are t-shirts, tank tops, or other plain tops. This is something that everyone uses and can benefit from having in their wardrobe. Of course, the popularity of basic t-shirts makes them stand out less amongst a crowd.
Depending on your budget and the number of items you would like to give out, you can purchase more unique products for a memorable gift. For example, those who own stores that cater more towards males may want to offer custom baseball hats. While, those who have more women that shop with them may want to offer things like totes. Almost any type of company can benefit from giving their customers outerwear, such as customized hoodies or jackets.