8 Key Areas You Want to Keep Your Visual Brand Consistent
Have you ever wondered what your social media followers think about you?
Is it possible you are sending mixed messages to your prospects?
This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand – essentially how you come across to others.
Over the years I have seen a lot of business owners who haven’t taken time to define their brand. They don’t understand when businesses stray from their brand, it dilutes their brand power and impact. Or worse, they have nothing about them that sets them apart.
As a result, they complain they are attracting the wrong customers or hardly getting any leads at all…
This “me too” method of marketing that mimics what competitors are doing isn’t effective.
That’s why I feel compelled to share more what a visual brand is and how to build a strong one online.
Whether you’re creating a new brand or updating your existing one, your brand’s visual identity is the most important factor in your marketing.
Your brand is so much more than a website and a logo. It’s a user’s total experience and perception of you.
So every touchpoint a prospect has with you should have one consistent look and theme. This includes your logo, website, stationery, social media, videos, brochures, business cards, and of course your personal brand in how you dress and present yourself to the world.
A solid visual brand:
– Helps people know what to expect from you.
– Promotes professionalism and purpose.
– Draws prospects who align with your ideas, attitudes and values.
– Enhances confidence, trust and rapport with your followers.
– Builds upon the existing brand experience they have with you in a positive (or a negative) way.
Visual branding adds real power to your marketing. It increases engagement and understanding.