The best kind of content marketing is having a blog on your main website. By writing great articles, you display your mind and connect with customers through your writing. Using blog as a medium, you can deliver valuable information to the public to solicit a buying response or have them talk about your blog to create a word of mouth effect.
Content marketing is a great lead generation method to induce sales without appearing to be so. It drives the consumer to absorb the information and respond to it with satisfaction. Hopefully, this response will drive the consumer to buy the things that the company is offering whether it is a product or service. It takes hard work and time to write articles that can attract readers to your blog to become customers.
Content marketing is an interaction between company and customers. Complaints, ideas, or even suggestions can be easily commented on a blog post to enrich the article itself. Content articles from the blog itself can be like a little chatroom where the writer and customer further deepen a relationship. Search engines such as Google love blogs as they will crawl your site more frequently and can help you attract visitors through your keyword rich articles.
By further educating your customers through your writing, your company will look to be more reputable, caring and a leader in the industry through superb blog articles. This is a long term investment that should not be neglected. Companies are starting to hire writers for their blogs and not having one will make you look outdated. Having a blog helps further increases the brand image and retention rate of the company.