Now is the time for businesses to make a decision to get online. Factors such as the decrease in the number of customers, rise in cost of fuel, growth in the number of people who shop online, oblige companies to shape their online presence.
Consumers are also driven to shop online as it is less expensive to buy your goods online than spending money on the gas and driving to the stores.
In an article from April 2011 it is mentioned that UK consumers prefer to make use of e-commerce websites when they take pleasure in shopping as gasoline prices are rising gradually. A study carried out by the Institute of Grocery Distribution determined that 52% of consumers in UK will cut down their shopping journeys if the prices of gas keep on going up.
Rather than driving to the shopping malls, people will choose to take advantage of the neighborhood shops or buy their groceries and luxuries by means of online shopping. 33% of the respondents to the study declared that online shopping would be their alternative in resisting the high costs of gas.